inspire everyday sustainability by creating convenient solutions and connections for everyday people.
our one thing.
progress, not perfection.
we are passionate about partnering with people through every step of their journey to waste reduction
hi, we’re matt and mallory, brother and sister-in-law, and co-founders of trace. after our families purchased a small farm in georgia, we began taking small steps toward sustainability, including separating food waste and backyard composting. but we quickly realized just how difficult it can be, especially with busy careers and growing families! with our backgrounds in product development and customer service strategy, we asked ourselves, “how can we make this easier for people?” and starting creating solutions.
after a year of testing prototypes, we are excited to finally launch the pre-sale of the trace smart can, and invite you on this journey of reducing food waste with us! we have found that changing how you view trash, especially food waste, begins a major shift in your family. our mindsets change from being consumers of the world to being creators in the world. we experience a rediscovery of the beauty of being fully human, through participation and connection with each other and the environment. a realization that there is no such thing as “trash,” only potential resources we have yet to create uses for.
our hope is that trace will inspire everyday sustainability by creating solutions and connections for everyday people like us. we believe the world needs millions of people doing zero waste imperfectly, not a few doing it perfectly. it’s about progress, not perfection. we are passionate about partnering with people through every step of their journey to waste reduction, and believe each step is a milestone that should be celebrated! we invite you on this journey with us to reduce what we do not need, reuse what we can, and recycle what we cannot.